Proximity bias, where people who are seen in person are given preference for projects, promotions and increases, remains a reality and will continue to play a role in future.
‘We have been warning company leadership for months to guard against proximity bias and so-called presenteeism, so that they don’t intentionally or unintentionally penalize their valuable staff who aren’t in the office full-time, thereby risking the loss of highly qualified and experienced talent,’ says Advaita Naidoo, MD, Africa, Kestria South Africa & USA. ‘However, those employees who are serious about growing their careers also have a duty to strategically manage their WFH or hybrid situation, so that they don’t one day find themselves out in the cold, their careers having suffered a silent (pun intended) death along the way. And to be clear, this isn’t just about optics and managing upward, or putting in face time with the boss; it’s about developing yourself as a leader in a new paradigm.’